Nail salons get more new clients than almost any other beauty business. Walk-ins are 40–60% of revenue. People don't always book a manicure ahead — they walk past, see availability, and sit down. Every one of those new clients who found your salon through Fresha's marketplace costs you 20% of the booking.
A new client books a $60 gel set? Fresha keeps $12. A $120 full set with pedicure? $24 goes to Fresha. Multiply that across a busy week and the marketplace fee alone can exceed your subscription cost.
SupaDay charges a flat rate per user. No marketplace cut, no per-booking fees. New clients cost the same as returning clients — nothing extra.
Head-to-head comparison
| Feature | SupaDay | Fresha |
|---|---|---|
| Online booking | Yes | Yes |
| Calendar & scheduling | Yes | Yes |
| Staff scheduling & time off | Yes (Grow) | Yes |
| Commission tracking | Yes (Grow) | Yes |
| Walk-in turn tracker | Yes (Grow) | No |
| QR check-in | Yes (Grow) | No |
| SMS reminders | Included (500/mo Grow, 2,000 Business) | 100 free/member, then $0.02 each |
| SMS marketing | Included | $0.08 per text |
| POS checkout | Yes (free, every plan) | Yes |
| Website builder | Business plan | No |
| Review management | Business plan | $14.95/location/mo add-on |
| Loyalty program | Coming soon | $59.95/location/mo add-on |
| Recurring appointments | Yes | Yes |
| Audit trail | Yes | No |
| Multi-location | Business plan | Yes |
| New client marketplace fee | None | 20% (min $6) |
| Monthly cap | $99 Grow / $149 Business | No cap |
What you actually pay
Solo nail tech
SupaDay Grow: $14/month — booking, SMS, commissions, POS, turn tracking, audit trail. No per-booking fees. Fresha Independent: $19.95/month — booking, commissions, POS. Plus 20% on new marketplace clients.
SupaDay is $6 cheaper per month before the marketplace cut. A solo tech who gets 8 new marketplace clients a week at $50 average? That's $320/month going to Fresha on top of the subscription.
5-tech nail salon
SupaDay Grow: 5 x $14 = $70/month — commissions, POS, SMS, turn tracking. No per-booking fees. Fresha Team: 5 x $14.95 = $74.75/month — commissions, POS. Plus 20% on new marketplace clients.
Subscription is nearly identical. But a 5-tech nail salon attracting 15 new marketplace clients a week at $60 average? That's $720/month going to Fresha. Add reviews ($14.95/month), loyalty ($59.95/month), and insights ($49.75/month for 5 techs) — and the real bill is nowhere near $74.75.
SupaDay stays at $70. That's the bill. Every month.
10-tech nail salon
SupaDay Grow: 10 x $14 = $99/month (hits the cap) — up to 10 staff SupaDay Business: $149/month cap — unlimited staff, adds website, reviews, multi-location Fresha Team: 10 x $14.95 = $149.50/month — plus marketplace cuts and paid add-ons
SupaDay Grow caps at $99. Business at $149 includes website, reviews, and multi-location. Fresha is $149.50 before any marketplace fees or add-ons.
Where SupaDay wins
Walk-in turn tracking — nail salons need this most
This is the biggest gap. Walk-in comes in. Five techs working. Whose turn? Without a system, the owner picks, someone feels skipped, and it turns into a thing.
SupaDay's turn tracker handles rotation automatically. Quick manicure counts as a half turn, full set counts as a full turn. The whole team sees who's next — fair, transparent, no arguments over who got more clients today.
Fresha has no walk-in management. No turn tracker, no walk-in queue, no rotation — on any plan. For a nail salon where walk-ins are half the business, that's half your operations with no software support.
No marketplace cut — new clients don't cost extra
Fresha's 20% new client fee hits nail salons harder than most. Nail salons get a constant stream of new clients — first-timers, people who just moved to the area, walk-ins who've never been. Every one of those who books through Fresha's marketplace costs you 20%.
A busy nail salon that gets 20 new marketplace clients a week at $65 average? That's $1,040/month going to Fresha. Per month. On top of the subscription.
SupaDay charges $14/user/month. New client or returning client — same price. No marketplace commission, no per-booking fees.
Free POS with automatic commissions
Nail salons run on commissions — nail tech at one rate, waxing at another, lashes at a third. SupaDay's POS is free on every plan, and commissions calculate automatically at checkout. Tech checks out a client, commission calculates based on who did the service and what service it was. No manual entry, no end-of-day math. Pull the report, run payroll, done.
Fresha has commissions and POS too. But every new marketplace client costs 20% of the booking — so the more new clients your POS processes, the more Fresha takes.
QR check-in for busy weekends
Saturday afternoon, walk-ins lining up, everyone asking "how long?" SupaDay's QR check-in lets clients scan and join the queue. They see their position. Your techs keep working instead of managing the line.
Fresha has no check-in system.
Website builder
SupaDay includes a website builder on Business at $22/user/month. Fresha doesn't have one — they have an online store for retail products, but no way to build a salon website.
Reviews included, not $14.95/month extra
SupaDay includes review management on Business. Fresha charges $14.95/month per location for their "Google Rating Boost" add-on.
Audit trail
Every appointment change is logged — who modified it, when, what changed. The audit trail settles commission questions and cancellation disputes. Fresha doesn't have it.
Capped pricing
SupaDay caps at $99/month on Grow (up to 10 staff) and $149/month on Business (unlimited). The bill doesn't grow with your client volume.
Fresha has no cap. More new clients through the marketplace = higher bill. More add-ons = higher bill.
Where Fresha wins
Built-in marketplace
Fresha puts your nail salon in front of people searching for services nearby. If you need help getting discovered by new clients, the marketplace does that.
The trade-off: 20% of every new client booking (minimum $6). For nail salons that already have a client base, you're paying for exposure you don't need. For new salons that need visibility, it's a marketing cost — but one that never stops.
Multi-location on the base plan
Fresha supports multiple locations without an upgrade. SupaDay's multi-location is on Business at $22/user/month.
Product retail and inventory
Fresha has a built-in online store with inventory sync and purchase orders. Nail salons that sell polish, tools, or aftercare products get more retail tools with Fresha.
Where they're equal
Both handle appointments well:
- Online booking — clients pick their tech, choose their service, book 24/7
- Calendar management — color-coded, day/week/month views
- Client profiles — service history, notes, preferences
- Commission tracking — both track commissions (SupaDay calculates through POS automatically)
- Staff scheduling — shifts, time off, availability
- Recurring appointments — regulars on a set schedule
Which one should you pick?
Pick SupaDay if:
- Your salon takes walk-ins and needs turn tracking (Fresha doesn't have it)
- You don't want to pay 20% on every new client
- You want commissions to calculate automatically through the free POS
- You want reviews and a website builder included, not as paid add-ons
- You need an audit trail for commission and appointment disputes
- You want capped pricing ($99 Grow, $149 Business) that stays flat
Pick Fresha if:
- You're a new salon that needs marketplace visibility to build a client base (and accept the 20% cut)
- Retail product sales are a significant revenue stream
- You need multi-location on the base plan
The bottom line
Fresha has no walk-in turn tracker — the feature nail salons need most. Their 20% marketplace cut hits nail salons especially hard because of how many new clients walk through the door. A busy salon paying $720/month in marketplace fees on top of a $74.75 subscription isn't saving money — it's paying more than any competitor charges. SupaDay includes turn tracking, commissions through free POS, QR check-in, SMS, and an audit trail on Grow at $14/user/month, capped at $99. No marketplace cut, no per-booking fees, no paid add-ons for reviews. If you need marketplace exposure to build a brand-new client base, Fresha offers that — at a cost that never goes away. If you already have clients walking in and need software that actually manages walk-ins, SupaDay is the only option with turn tracking. See how SupaDay works for nail salons →. For a full breakdown, check the comparison page →.



