Booksy is a good booking app attached to a consumer marketplace. The marketplace is also the problem. Booksy Boost takes 30% of the first visit from every client it sends you — and hair salons have the highest ticket prices in the beauty industry, so that 30% bites harder here than anywhere else. A $250 balayage sends $75 to Booksy the first time that client sits in your chair.

Here are five alternatives, and what each one is actually good at.

The Boost math at hair salon prices

This is the number most salon owners do too late. Boost is free to turn on, so it feels like free marketing until you run the totals.

Service Booksy's cut on the first visit
Women's haircut ($65) $19.50
Blowout ($85) $25.50
Full color ($150) $45.00
Color + cut ($200) $60.00
Balayage ($250) $75.00

Twenty new clients a month at a $150 average first visit is $900/month to Booksy — on top of a $130 base subscription for a 6-stylist salon. Repeat visits aren't charged, so the model works if those clients genuinely stick. It doesn't work if they were people who would have found you through Google or a referral anyway.

Why hair salons leave Booksy

  • The 30% first-visit commission — highest in the industry. Fresha's marketplace takes 20%. Most alternatives take nothing.
  • Client ownership — marketplace-acquired clients belong to Booksy's ecosystem. Leave the platform and they keep getting Booksy's marketing, pointed at other salons.
  • No pricing cap — $29.99 for the first stylist plus $20 for each additional, forever. A 10-stylist salon pays $210/month.
  • Commission tracking isn't confirmed — for a commission-based hair salon, that's the report you need every payroll period.
  • You're building someone else's brand — clients remember booking on Booksy, not on your salon's site.

Quick comparison

Feature SupaDay Vagaro GlossGenius Fresha Mangomint
Per-booking commission None None None 20% (marketplace) None
Commission tracking Grow plan Add-on ($10/mo) Platinum ($148/mo) Team plan Yes
SMS reminders Included Add-on ($20+/mo) Included 100 free/mo Unlimited
Marketplace exposure Coming soon Yes No Yes No
Website builder Business plan Add-on Basic No No
Pricing cap $99 / $149 No Flat rate No 10 staff
Price (6 stylists) $84/mo ~$80/mo + add-ons $48-56/mo ~$90/mo + 20% $165/mo

1. SupaDay — best for commission-based salons

Price: $14/user/month (Grow, capped at $99/month) · $22/user/month (Business, capped at $149/month) · 30-day free trial

SupaDay's pitch against Booksy is simple: nothing is taken off the top. A new client who books a $250 balayage pays you $250. The subscription is the entire cost.

What stands out for hair salons:

  • Commission tracking — flat percentage per stylist or custom rates per service, so a color specialist and an assistant can be on different splits. Card and cash tips tracked separately. Payroll-ready reports on the Grow plan, not a $148/month tier.
  • Online booking — your own branded page. Clients pick their stylist and see only that stylist's services and hours. Share it from Instagram, your Google profile, or your own site.
  • SMS reminders — 500/month on Grow, 2,000 on Business, included. No add-on.
  • Recurring appointments — set a color client on a 6-week rotation and the series books itself, each visit with its own reminder.
  • POS checkout — tap-to-pay, cash, gift cards, split payments, and tip splitting across a multi-stylist ticket.
  • Website builder — on Business, a real SEO site on your own domain, so new clients find you instead of a marketplace listing.

The cap matters at scale. A 6-stylist salon pays $84/month. At 8 stylists it's $99/month, and it stays $99/month. Booksy at 8 stylists is $170/month and climbing.

Best for: Commission-based hair salons that want their client list and their first-visit revenue to stay theirs. Try free for 30 days →

2. Vagaro — best if you still want a marketplace

Price: From $30/month + $10/month per extra staff + add-ons

If the marketplace exposure is the only reason you're on Booksy, Vagaro gives you a similar consumer marketplace without a 30% first-visit cut. It's the most direct like-for-like swap on this list.

What stands out:

  • Consumer marketplace for discovery, with no per-booking commission
  • Very large feature set — payroll, forms, loyalty, branded app
  • Full desktop and mobile access
  • Big integration library and an established community

Watch out for:

  • Add-ons stack fast: SMS marketing $20+/month, commission tracking $10/month, website $10+/month
  • Real cost usually lands $40-60/month above the sticker price
  • No pricing cap — every stylist adds $10/month
  • Interface gets cluttered at the feature count it carries

Best for: Salons that want marketplace discovery and a deep feature set, and would rather pay predictable add-on fees than a percentage of revenue.

3. GlossGenius — best for small, low-overhead salons

Price: Standard $24-28/month · Gold $48-56/month · Platinum $148-168/month

GlossGenius charges a flat monthly rate no matter how many stylists you have, which makes it unusually cheap for a small team. The catch is where commission tracking lives.

What stands out:

  • Flat pricing — a 5-stylist salon pays the same as a solo stylist
  • Genuinely nice booking page design and client experience
  • SMS included
  • Low processing rates (2.6% flat)

Watch out for:

  • Commission tracking requires Platinum at $148-168/month — the tier jump is steep, and most multi-stylist salons need commissions from day one
  • App-first: the calendar works in a browser but most management lives in the mobile app, which is awkward for a front desk
  • No custom domain, no booking widget for an existing website
  • Very limited integrations

Best for: Small salons where the owner does the books by hand and doesn't need automated commission reports, or booth-rent salons where each stylist is independent.

4. Fresha — best if you want marketplace exposure at a lower cut

Price: $19.95/month solo · $14.95/user/month teams · + 20% marketplace commission

Fresha runs the same basic model as Booksy — subscription plus a marketplace commission on new clients — but takes 20% instead of 30%. On a $250 balayage that's $50 instead of $75.

What stands out:

  • Marketplace commission is 10 points lower than Booksy's
  • Low base subscription for teams
  • Clean, modern interface
  • Operates in 120+ countries

Watch out for:

  • It's still a commission model — a $150 color still sends $30 to Fresha on the first visit
  • SMS capped at 100 free/month, then billed per text
  • Processing at 2.29-2.79% + $0.20 per transaction
  • Reporting is thinner than Vagaro or Mangomint
  • Same client-ownership question as Booksy

Best for: Salons that genuinely get most of their new clients from marketplace discovery and want to keep that channel at a lower rate.

5. Mangomint — best for high-end salons

Price: From $165/month (up to 10 staff)

Mangomint is the most polished software here. If your salon does $40k+/month and the front desk is a real operation, the automations and design quality justify the price.

What stands out:

  • Best-in-class interface and workflow automations
  • Unlimited SMS included
  • Strong two-way integrations and an open API
  • Excellent onboarding and support
  • No commission on bookings

Watch out for:

  • $165/month starting price — roughly double SupaDay's cap
  • No website builder and no marketplace
  • Add-ons like Mangomint Connect ($75/month) push it higher
  • Overkill for a 2-4 stylist salon

Best for: Established, high-revenue salons that want premium software and have the margin for it.

Which one should you pick?

Your situation Best pick
Commission salon, want to keep 100% of first visits SupaDay
Marketplace exposure matters, but not at 30% Vagaro
Small team, tight budget, no commission reports needed GlossGenius
Most new clients come from marketplace discovery Fresha
High-revenue salon, budget for premium Mangomint

The real question isn't which app has the most features. It's whether marketplace discovery is worth 30% of every new client's first visit. If Boost is genuinely sending you clients you couldn't reach otherwise, the math can work. If those clients would have found you through Google, Instagram, or word of mouth, you're paying a finder's fee for people who were already coming.

The bottom line

Booksy's marketplace is real and it does send clients. But at hair salon ticket prices, 30% of a first visit is $45 to $75 a head, and the clients it sends you stay on Booksy's side of the fence.

SupaDay charges no per-booking commission, includes commission tracking and SMS on Grow at $14/user/month, and caps at $99/month however big your team gets. See how SupaDay works for hair salons →, or read the head-to-head with Booksy →.