That's before factoring in walk-in management (locked to Boulevard Premier at $293) for quick-service clients who walk in for brow appointments or lash fills between booked slots.
What Boulevard actually costs for beauty salons
| Plan | Monthly cost | Key additions |
|---|---|---|
| Essentials | $176/mo | Booking, POS, commissions, 100 SMS. No deposits, no walk-ins, no website. |
| Premier | $293/mo | + Walk-ins, deposits, group booking, inventory, 250 SMS |
| Prestige | $410/mo | + Dedicated success manager, 2,500 SMS |
Note: Walk-in management, deposits, and group booking are all locked to Premier at $293/month. Boulevard has no website builder on any tier.
Feature comparison
| Feature | SupaDay | Boulevard |
|---|---|---|
| Online booking | Yes | Yes (Precision Scheduling™) |
| Calendar & scheduling | Yes | Yes |
| Commission tracking | Yes (Grow) | Yes |
| Walk-in management | Yes (Grow) | Premier+ ($293/mo) |
| QR check-in | Yes (Grow) | Premier+ |
| Staff scheduling & time off | Yes (Grow) | Yes |
| SMS reminders | Included (500/mo Grow, 2,000 Business) | 100/mo Essentials, 250/mo Premier, 2,500/mo Prestige |
| Booking deposits | Coming soon | Premier+ ($293/mo) |
| POS checkout | Yes (free, every plan) | Yes |
| Audit trail | Yes | Not confirmed |
| Website builder (SEO) | Business plan | No |
| Review management | Business plan | No |
| Client marketplace | Coming soon (no per-booking fee) | No |
| Inventory management | No | Premier+ |
| Group booking & checkout | No | Premier+ |
| Multi-location | Business plan | Enterprise |
| Monthly pricing | $14/user (cap $99/$149) | $176–$410+/location (unlimited users) |
What a beauty salon actually pays
Solo provider
Boulevard Essentials: $176/month — booking, POS, commissions, 100 SMS. No website. SupaDay Grow: $14/month — booking, SMS (500/mo), commissions, POS, turn tracking, audit trail.
A solo beauty provider pays $162/month more on Boulevard without getting a website, walk-in management, or more than 100 SMS.
4-provider salon
A common setup: 2 hair stylists, 1 nail tech, 1 esthetician.
Boulevard Essentials: $176/month — booking, POS, commissions, 100 SMS. No walk-ins, no deposits, no website. Boulevard Premier: $293/month — adds walk-ins, deposits, group booking, inventory, 250 SMS. SupaDay Grow: 4 × $14 = $56/month — commissions, POS, SMS (500/mo), walk-in turn tracking, audit trail.
A 4-provider beauty salon that needs walk-in management for brow and lash clients pays $56/month on SupaDay vs $293/month on Boulevard Premier — $237/month more for the same capability.
6-provider salon
A mid-size setup: hair, nails, lashes, and esthetics under one roof.
Boulevard Essentials: $176/month — flat per location. No website. Boulevard Premier: $293/month — adds walk-ins, deposits, group booking. SupaDay Grow: 6 × $14 = $84/month — commissions, walk-in turns, 500 SMS, audit trail. SupaDay Business: 6 × $22 = $132/month — adds website builder, reviews, multi-location.
At 6 providers, SupaDay Business at $132/month — with an SEO website included — is still $44/month less than Boulevard Essentials at $176/month without one. Boulevard Premier for walk-in management is $161/month more than SupaDay Business.
Large beauty salon (12+ providers)
Boulevard Essentials: $176/month — flat regardless of team size. SupaDay Grow: $99/month cap — up to 10 providers. SupaDay Business: $149/month cap — unlimited providers, website, reviews, multi-location.
At 12+ providers, Boulevard Essentials at $176 is within $27 of SupaDay Business at $149. For a large, established beauty salon where Boulevard's feature set aligns with the operation, the comparison becomes closer.
Where SupaDay wins
A website for every service category you offer
Beauty salons have more searchable service categories than any other business in this comparison series. Hair, nails, lashes, brows, waxing, and facials are each their own Google search. A potential client searching "lash lift near me," "nail salon with waxing," or "facial near me" finds salons with real websites — not just a booking widget embedded somewhere else.
SupaDay includes a website builder on Business at $22/user/month, optimized for local SEO. Boulevard has no website builder on any plan — Essentials, Premier, or Prestige.
For a 6-provider beauty salon, SupaDay Business at $132/month gets you a website that ranks for every service you offer. Boulevard Essentials at $176/month doesn't, and costs more.
Commission tracking across departments
Beauty salons have the most complex commission structures of any salon type. A hair colorist earns a different split than a nail tech. A senior esthetician has a different rate than a new lash artist. SupaDay's commission tracking is configured per service type and calculates automatically at POS checkout. The audit trail logs every appointment change for dispute resolution.
Both platforms track commissions, but Boulevard doesn't have a confirmed dedicated audit trail. For multi-department salons tracking commission accuracy across service types, that's where disputes get settled.
Walk-in management for quick-service clients
Beauty salons take walk-ins for shorter services — brow waxing, lash fills, nail repairs — even when the main calendar is booked. The walk-in turn tracker distributes those clients fairly across available providers so one person doesn't absorb all the unscheduled traffic.
On SupaDay, walk-in turn tracking is included on Grow at $14/user/month. Boulevard locks walk-in management to Premier at $293/month.
500 SMS for a high-volume service mix
Beauty salons run more appointment types than most salons, which means more reminders to send. SupaDay Grow includes 500 SMS per month. Boulevard Essentials includes 100. A salon with 4 providers averaging 8 appointments each per week has 128+ monthly appointments — the 100-SMS Essentials limit doesn't cover one reminder per appointment.
Review management
SupaDay includes review management on Business. Boulevard has none. New clients choosing between beauty salons for a first facial, lash set, or nail appointment read reviews before booking.
Where Boulevard wins
Group booking for bridal parties
Beauty salons are a primary destination for bridal parties — hair, nails, and makeup for multiple clients on the same day. Boulevard Premier includes group booking and multi-service checkout: multiple clients can book together, checked out in one transaction.
SupaDay doesn't have group booking. For beauty salons where bridal party appointments are a meaningful revenue stream, this is a real gap.
Precision Scheduling for multi-service visits
Boulevard's scheduling algorithm minimizes gaps and optimizes provider and room usage. A client getting hair color (with processing time) plus a manicure in the same visit can be sequenced to minimize idle time. For beauty salons where clients frequently book multiple services in one appointment, Precision Scheduling reduces gaps across the day.
SupaDay's scheduling is appointment-based without the optimization layer.
Inventory management for multi-category retail
Beauty salons sell retail across more product categories than most — haircare, skincare, nail products, lash serums. Boulevard Premier and above include inventory tracking. SupaDay doesn't have inventory management.
A more polished client experience
Boulevard's online booking flow and client interface are premium. For beauty salons at the high end of the market where the booking experience is part of the brand, the difference in polish is real.
Where they match up
Both handle core beauty salon scheduling:
- Online booking — clients pick their provider and service, book 24/7
- Calendar management — color-coded by provider, day/week/month views
- Client profiles — service history, notes, formula records
- Commission tracking — both track per provider and service type
- Staff scheduling — shifts, time off, availability
- POS checkout — both handle multi-service transactions and retail
- SMS reminders — both send appointment reminders (volume limits differ significantly)
Who should pick which?
SupaDay makes more sense if:
- You want a real SEO website to attract clients searching for every service category you offer
- Your salon has fewer than 12 providers and want software costs proportional to revenue
- You need walk-in turn tracking for quick-service clients without paying $293/month
- You want 500 SMS reminders rather than 100 on Boulevard Essentials
- You need an audit trail for commission disputes across departments
- You want a salon marketplace with no per-booking fee (coming soon)
Boulevard makes more sense if:
- Bridal party bookings are a meaningful part of your revenue and you need group booking
- You run a large, established beauty salon with the revenue to support $176–$410/month
- Precision Scheduling's optimization matters for clients booking multiple services in one visit
- You have significant retail inventory across product categories that needs tracking
- A premium client booking experience is a core part of your salon brand
The bottom line
Beauty salons have more service categories than any other type of salon — and each one is a separate thing clients search for online. Boulevard has no website builder on any plan. SupaDay Business at $132/month for a 6-provider salon does — and still costs $44/month less than Boulevard Essentials. Add walk-in management for quick-service clients and SupaDay's Grow plan handles that too, while Boulevard requires Premier at $293/month. The strongest case for Boulevard in a beauty salon is group booking for bridal parties and Precision Scheduling for clients booking multiple services in one visit — both on Premier at a premium price. For a large, high-revenue salon where bridal business is significant and software budget isn't the constraint, Boulevard delivers. For a multi-department salon focused on getting discovered online for every service type it offers, SupaDay covers more for less — including the website to get found. See how SupaDay works for beauty salons →. For a full breakdown, check the comparison page →.
