SupaDay vs Boulevard for Spas: Which Is Better?

Boulevard also offers an Aesthetics Bundle at $421/month with HIPAA coverage for medical spas and aesthetic practices — a genuinely differentiated tier that SupaDay doesn't compete with. For clinical settings, Boulevard has infrastructure that SupaDay isn't designed for. For day spas and traditional spa operations, the cost difference is harder to justify.

What Boulevard actually costs for spas

Feature comparison

What a spa actually pays

Solo therapist or esthetician

Boulevard Essentials: $176/month — booking, POS, commissions, 100 SMS. No deposits. SupaDay Grow: $14/month — booking, SMS (500/mo), commissions, POS, turn tracking, audit trail.

A solo spa therapist pays $162/month more on Boulevard Essentials — without getting deposits, walk-in management, or more than 100 SMS.

3-therapist spa

A common small spa setup: 2 massage therapists and 1 esthetician.

Boulevard Essentials: $176/month — booking, POS, commissions. No deposits, no walk-ins, 100 SMS. Boulevard Premier: $293/month — adds deposits, walk-ins, inventory, 250 SMS. SupaDay Grow: 3 × $14 = $42/month — commissions, POS, SMS (500/mo), walk-in turn tracking, audit trail.

A 3-therapist spa that wants deposits for no-show protection pays $42/month on SupaDay (coming soon) vs $293/month on Boulevard Premier — $251/month more. Even on Essentials without deposits, Boulevard is $134/month more than SupaDay Grow.

6-therapist spa

Boulevard Essentials: $176/month — flat per location. Boulevard Premier: $293/month — adds deposits, walk-ins. SupaDay Grow: 6 × $14 = $84/month. SupaDay Business: 6 × $22 = $132/month — adds website builder, reviews, multi-location.

At 6 therapists, Boulevard Essentials at $176 is $92/month more than SupaDay Grow at $84. Boulevard Premier is $209/month more. SupaDay Business at $132 (with website) is still $44/month less than Boulevard Essentials.

Large day spa (12+ therapists)

Boulevard Essentials: $176/month — flat regardless of staff size. SupaDay Grow: $99/month cap — up to 10 staff. SupaDay Business: $149/month cap — unlimited staff, website, reviews, multi-location.

At 12+ therapists, Boulevard Essentials at $176 starts to compete with SupaDay Business at $149 on pure price. For large, established spas where Boulevard's premium feature set and Precision Scheduling align with the operation, the comparison becomes more meaningful.

Where SupaDay wins

Deposit collection at a fraction of the cost

Spa no-shows are among the most expensive in any service industry. A 90-minute deep tissue at $130 that no-shows leaves a slot impossible to fill on short notice. Deposits — even a partial hold — dramatically reduce no-show rates.

Boulevard requires Premier at $293/month to access deposit collection. SupaDay's deposit collection is coming soon and will be included in the Grow plan. For a 3-therapist spa, that's $42/month vs $293/month for the same no-show protection capability.

Commission tracking with an audit trail

Spa commission structures vary by therapist experience level and service type. A senior massage therapist earns a different split than a new hire. A hot stone treatment has a different rate than a Swedish. SupaDay's commission tracking calculates automatically through the free POS at checkout, and the audit trail logs every appointment change for dispute resolution.

Both platforms include commission tracking, but Boulevard doesn't have a confirmed dedicated audit trail. When a commission dispute arises, the audit trail is what settles it.

Significantly cheaper for small spa teams

Spas tend to be smaller operations than hair salons — 2, 3, 4 therapists is common. At those team sizes, the price gap between SupaDay and Boulevard is at its widest:

• 2 therapists: $28/mo vs $176/mo (Boulevard Essentials)
• 3 therapists: $42/mo vs $176/mo
• 4 therapists: $56/mo vs $176/mo
• 5 therapists: $70/mo vs $176/mo

Below the $176 Essentials floor, SupaDay is always less expensive. The crossover to Boulevard flat pricing advantage doesn't happen until 12+ therapists.

500 SMS reminders vs 100

Spa appointments are long — 60 to 120 minutes — and booked days or weeks in advance. SMS reminders the day before and an hour out reduce no-shows more effectively than email. Boulevard Essentials includes 100 SMS per month. SupaDay Grow includes 500 — five times as many. A spa with 3 therapists doing 8 appointments each per week has 96+ monthly appointments; 100 SMS covers barely one reminder per appointment.

A website for spa service discovery

SupaDay includes a website builder on Business at $22/user/month. Clients searching "massage near me," "facial near me," or "day spa in [city]" find salons with real websites — not booking widgets. Boulevard has no website builder on any plan.

Review management

SupaDay includes review management on Business. Boulevard has none. A new client choosing between two day spas for a $120 treatment reads reviews first.

Where Boulevard wins

Med spa / aesthetics practices — HIPAA coverage

This is Boulevard's most differentiated offering for the spa market. The Aesthetics Bundle at $421/month includes HIPAA coverage — a genuine requirement for medical spas, aesthetic practices, and clinical settings handling protected health information. If your spa performs injectables, laser treatments, or other medical-adjacent services that require HIPAA compliance, Boulevard has infrastructure designed for that. SupaDay is not built for HIPAA-regulated environments.

Precision Scheduling for complex treatment rooms

Boulevard's scheduling algorithm minimizes gaps and optimizes room and resource usage — important for spas where multiple treatment rooms need to be allocated alongside provider availability. A 90-minute massage in room 1 followed by a facial in room 1 needs a buffer; Precision Scheduling handles that automatically.

SupaDay's scheduling is appointment-based without the optimization layer.

Inventory management for spa retail

Boulevard Premier and above include inventory tracking. Spas that sell skincare lines, massage oils, bath products, and body care items alongside services get more retail infrastructure with Boulevard.

A more polished client experience

Boulevard's online booking flow and client-facing interface are built for a premium experience. For high-end day spas where the booking experience is part of the brand, Boulevard's polish is noticeable.

Flat pricing for larger established spas

At 12+ therapists, Boulevard Essentials' flat $176/month starts to compete with SupaDay Business at $149/month. For a large, established spa that needs Boulevard's feature set, the pricing gap shrinks to a reasonable range.

Where they match up

Both handle core spa scheduling:

• Online booking — clients pick their therapist and treatment, book 24/7
• Calendar management — color-coded by therapist, day/week/month views
• Client profiles — service history, notes, treatment preferences
• Commission tracking — both track commissions per therapist and service type
• Staff scheduling — shifts, time off, availability
• POS checkout — both handle multi-service transactions and retail
• SMS reminders — both send appointment reminders (volume limits differ significantly)

Who should pick which?

SupaDay makes more sense if:

• Your spa has fewer than 12 therapists and want software costs proportional to revenue
• You want deposit collection for no-show protection without paying $293/month
• You need an audit trail for commission disputes and cancellation records
• You want 500 SMS reminders rather than 100
• You want a real SEO website to attract clients searching for spa services
• You want a salon-focused marketplace with no per-booking fee (coming soon)

Boulevard makes more sense if:

• You operate a medical spa or aesthetic practice requiring HIPAA compliance
• You run a high-end day spa with 12+ therapists and the revenue to match $176–$410/month
• Precision Scheduling's room and resource optimization matters for your treatment room layout
• You want a polished premium client booking experience as part of your brand
• You have a significant retail product line that needs inventory management

The bottom line

For medical spas and aesthetic practices, Boulevard's Aesthetics Bundle at $421/month with HIPAA coverage is a clear choice — it's infrastructure SupaDay doesn't provide. For traditional day spas, the comparison is a pricing question. Boulevard Essentials at $176/month is more than SupaDay at any team size below 12 therapists — and Essentials doesn't include deposits or walk-in management. A 3-therapist spa pays $42/month on SupaDay Grow vs $293/month on Boulevard Premier for the same feature set including deposits. SupaDay includes 500 SMS reminders, an audit trail, and an SEO website builder that Boulevard doesn't have on any plan. If your spa is large, established, and needs Boulevard's scheduling sophistication and premium experience, the cost is supportable. If you're running a smaller practice and want no-show protection without a $293/month floor, SupaDay covers more for less. See how SupaDay works for spas →. For a full breakdown, check the comparison page →.