Boulevard for Spas: Honest Review vs SupaDay (2026)

Boulevard also sells to medical spas and aesthetic practices, with a forms add-on and premium tiers built around that market — an area SupaDay doesn't compete in. For clinical settings, Boulevard has infrastructure that SupaDay isn't designed for. For day spas and traditional spa operations, the cost difference is harder to justify.

What Boulevard actually costs for spas

Prices are per location. The forms add-on starts at $65/month per location on Essentials and Premier. Every plan goes through Boulevard's sales team — you can't sign up on your own.

Feature comparison

What a spa actually pays

Solo therapist or esthetician

Boulevard Essentials: $159/month — booking, POS, commissions, deposits, 250 two-way texts. SupaDay Grow: $14/month — booking, SMS (500/mo), commissions, POS, turn tracking, audit trail.

A solo spa therapist pays $145/month more on Boulevard Essentials — over $1,700 a year.

3-therapist spa

A common small spa setup: 2 massage therapists and 1 esthetician.

Boulevard Essentials: $159/month — booking, POS, commissions, deposits, walk-ins, 250 two-way texts. SupaDay Grow: 3 × $14 = $42/month — commissions, POS, SMS (500/mo), walk-in turn tracking, audit trail.

A 3-therapist spa pays $42/month on SupaDay Grow (deposits coming soon) vs $159/month on Boulevard Essentials — $117/month more on Boulevard, or about $1,400 a year.

6-therapist spa

Boulevard Essentials: not available — Essentials stops at 5 providers. Boulevard Premier: $325/month ($260 during the current fall promo for new customers). SupaDay Grow: 6 × $14 = $84/month. SupaDay Business: 6 × $22 = $132/month — adds website builder, reviews, multi-location.

At 6 therapists, Boulevard moves you to Premier at $325/month — $241/month more than SupaDay Grow at $84. Even at the $260 promo price, Boulevard is $176/month more. SupaDay Business at $132 (with website) is $193/month less than Boulevard Premier.

Large day spa (12+ therapists)

Boulevard Premier: $325/month — flat per location. Prestige is $455/month. SupaDay Grow: $99/month cap — up to 10 staff. SupaDay Business: $149/month cap — unlimited staff, website, reviews, multi-location.

At 12+ therapists, SupaDay Business at its $149 cap is less than half the price of Boulevard Premier. Large spas pay a flat price on both, and SupaDay's flat price is the lower one.

Where SupaDay wins

Deposit collection at a fraction of the cost

Spa no-shows are among the most expensive in any service industry. A 90-minute deep tissue at $130 that no-shows leaves a slot impossible to fill on short notice. Deposits — even a partial hold — dramatically reduce no-show rates.

Boulevard includes deposit collection starting at Essentials, $159/month per location. SupaDay's deposit collection is coming soon and will be included in the Grow plan. For a 3-therapist spa, that's $42/month vs $159/month for the same no-show protection.

Commission tracking with an audit trail

Spa commission structures vary by therapist experience level and service type. A senior massage therapist earns a different split than a new hire. A hot stone treatment has a different rate than a Swedish. SupaDay's commission tracking calculates automatically through the free POS at checkout, and the audit trail logs every appointment change for dispute resolution.

Both platforms include commission tracking, but Boulevard doesn't have a confirmed dedicated audit trail. When a client disputes a cancellation or a booking change, the audit trail shows who changed what and when.

Significantly cheaper for small spa teams

Spas tend to be smaller operations than hair salons — 2, 3, 4 therapists is common. At those team sizes, the price gap between SupaDay and Boulevard is at its widest:

• 2 therapists: $28/mo vs $159/mo (Boulevard Essentials)
• 3 therapists: $42/mo vs $159/mo
• 4 therapists: $56/mo vs $159/mo
• 5 therapists: $70/mo vs $159/mo
• 6 therapists: $84/mo vs $325/mo (Boulevard Premier)

Boulevard's cheapest plan starts at $159, and SupaDay caps at $99 on Grow and $149 on Business. SupaDay costs less at every team size.

500 texts a month included

Spa appointments are long — 60 to 120 minutes — and booked days or weeks in advance. SMS reminders the day before and an hour out reduce no-shows more effectively than email. SupaDay Grow includes 500 texts a month, and Business includes 2,000. Boulevard Essentials and Premier include 250 two-way texts a month for conversations with clients.

A website for spa service discovery

SupaDay includes a website builder on Business at $22/user/month. Clients searching "massage near me," "facial near me," or "day spa in [city]" find spas with real websites — not booking widgets. Boulevard has no website builder on any plan.

Review management

SupaDay includes review management on Business. Boulevard has none. A new client choosing between two day spas for a $120 treatment reads reviews first.

Where Boulevard wins

Med spa / aesthetics practices

This is where Boulevard leans in hardest in the spa market. It sells to medical spas and aesthetic practices, with a forms add-on (from $65/month per location, included on Prestige) for intake and consent paperwork. If your spa performs injectables, laser treatments, or other medical-adjacent services, ask Boulevard's sales team how their setup covers HIPAA for your practice. SupaDay is not built for HIPAA-regulated environments.

Precision Scheduling for complex treatment rooms

Boulevard's scheduling algorithm minimizes gaps and optimizes room and resource usage — important for spas where multiple treatment rooms need to be allocated alongside provider availability. A 90-minute massage in room 1 followed by a facial in room 1 needs a buffer; Precision Scheduling handles that automatically.

SupaDay's scheduling is appointment-based without the optimization layer.

Inventory management for spa retail

Boulevard Premier and above include inventory tracking. Spas that sell skincare lines, massage oils, bath products, and body care items alongside services get more retail infrastructure with Boulevard.

A more polished client experience

Boulevard's online booking flow and client-facing interface are built for a premium experience. For high-end day spas where the booking experience is part of the brand, Boulevard's polish is noticeable.

Deposits, rooms, and packages on the entry plan

Boulevard Essentials at $159/month includes deposits, a waitlist, treatment room booking, and packages. For a spa with up to 5 providers that runs several treatment rooms and sells packages, that's a lot on the first tier. Past 5 providers, you move up to Premier at $325/month.

Where they match up

Both handle core spa scheduling:

• Online booking — clients pick their therapist and treatment, book 24/7
• Calendar management — color-coded by therapist, day/week/month views
• Client profiles — service history, notes, treatment preferences
• Commission tracking — both track commissions per therapist and service type
• Staff scheduling — shifts, time off, availability
• POS checkout — both handle multi-service transactions and retail
• SMS reminders — both send appointment reminders (volume limits differ significantly)

Who should pick which?

SupaDay makes more sense if:

• Your spa wants software costs that grow with your team, capped at $99 or $149/month
• You want deposit collection for no-show protection (coming soon) without paying $159/month
• You want an audit trail of every appointment change
• You want 500 texts a month rather than 250
• You want a real SEO website to attract clients searching for spa services
• You want a salon-focused marketplace with no per-booking fee (coming soon)

Boulevard makes more sense if:

• You operate a medical spa or aesthetic practice and want software sold into that market
• You run a high-end day spa with the revenue to match $159–$455/month
• You need treatment room booking and packages built in today
• Precision Scheduling's room and resource optimization matters for your treatment room layout
• You want a polished premium client booking experience as part of your brand
• You have a significant retail product line that needs inventory management

The bottom line

For medical spas and aesthetic practices, Boulevard is built around that market, with a forms add-on and premium tiers sold through its sales team — ask them how they cover HIPAA for your practice. For traditional day spas, the comparison is a pricing question. Boulevard Essentials at $159/month is more than SupaDay at every team size, and it stops at 5 providers — a 6-therapist spa moves to Premier at $325/month. A 3-therapist spa pays $42/month on SupaDay Grow vs $159/month on Boulevard Essentials. SupaDay includes 500 SMS a month, an audit trail, and an SEO website builder on Business, with no sales call and no contract. If your spa is large, established, and needs Boulevard's room scheduling and premium experience, the cost is supportable. If you want commissions, walk-ins, reminders, and checkout on one plan that caps at $99/month, SupaDay covers the essentials for less. See how SupaDay works for spas →. For a full breakdown, check the comparison page →.