Campaigns bring clients back without you having to remember who to message. Three automatic campaigns run in the background, and you can send a one-off promotion to a group of clients whenever you like.
Open Campaigns
Click More in the top menu, then Campaigns under Marketing. The page is called Marketing Campaigns. Only admins can open it, and it's part of the Business plan.
Turn on automatic campaigns
Three campaigns are ready to use. Each one has an on/off switch on its card:
| Campaign | What it sends | Default timing |
|---|---|---|
| Post-Visit Follow-Up | A thank-you message after a completed appointment | 2 hours after the visit |
| Rebooking Reminder | A nudge to book again when a client hasn't been back and has nothing booked | 30 days after the last visit |
| Win-Back Campaign | A "we miss you" message for clients who've been gone a long time and have nothing booked | 90 days of inactivity |
- Find the campaign you want.
- Tap the switch on the right of its card to turn it on.
- SupaDay checks every hour and sends it to clients who match.
Each card shows its timing, channel, how many messages it has sent in total and how many went out this week.
Change timing and wording
Tap the gear icon on a campaign card to open its settings.
| Setting | What it does |
|---|---|
| Send via | Choose SMS + Email, SMS Only or Email Only. |
| Delay (hours) | Post-Visit Follow-Up only. Anywhere from 1 to 72 hours. |
| Days after last visit | Rebooking Reminder only. From 7 to 365 days. |
| Days of inactivity | Win-Back Campaign only. From 30 to 365 days. |
| Monthly SMS limit | Rebooking and win-back only. Caps how many texts that campaign sends each month. 0 means unlimited. |
| The Subject and Message for the email. | |
| Text message | The wording of the text. |
| Promo Code (optional) | A code to mention in the message, like WELCOME10. |
Under each message box, tap a chip like Customer Name, Business Name or Booking Link to drop in details that fill in for each client. The follow-up also has Service, and the rebooking and win-back campaigns have Days Since Visit.
Tap Save Changes when you're done.
A win-back text lands on the client's phone with your booking link and promo code.
Tip: The promo code is just text in the message. SupaDay doesn't apply the discount for you, so ring it up at checkout.
Send a one-off campaign
Use this for holiday hours, a new service or a seasonal offer.
- Under One-Off Campaigns, tap New Campaign.
- Give it a Campaign Name so you can find it later.
- Pick an Audience: All Active Customers, Inactive 30+ Days, Inactive 60+ Days, Visited Last 30 Days or New Last 30 Days.
- Check the Audience Preview to see how many clients are eligible.
- Choose a Channel: SMS + Email, SMS Only or Email Only.
- Write the email Subject and Message, and the Text message. Texts can be up to 320 characters.
- Add a Promo Code (optional) if you have one.
- Under When to send, pick Send now or Schedule for later and set the date and time.
- Tap Send Campaign (or Schedule Campaign), check the count in Confirm Campaign, then tap Send Now or Schedule.
Heads up: Once sending starts it can't be undone. A scheduled campaign can still be stopped: open it and tap Cancel Campaign.
Check how a campaign did
Your one-off campaigns are listed under One-Off Campaigns with their status, audience, channel and how many were sent. Tap Detail to open one.
- Campaign Details shows the audience, channel, promo code and the exact message.
- Delivery Stats shows Total Recipients, Sent, Skipped and Failed.
- Message Log lists every client it went to, by channel, with the time it was sent.
Each one-off campaign keeps its status and send count.
Who gets your messages
SupaDay protects your clients from too many messages:
- Each client gets at most one marketing message every 7 days. Review requests don't count toward this.
- Texts only go to clients who have agreed to receive SMS from you. Emails only go to clients with an email on file and email notifications on.
- Every text uses your team's SMS credits. Track them on your dashboard, as explained in booking texts and emails.
FAQ
Frequently asked questions
Which plan includes marketing campaigns?
Marketing campaigns are part of the Business plan. On other plans the Campaigns page shows an upgrade message instead of your campaigns.
Why did fewer clients get my campaign than I expected?
SupaDay skips clients who got another marketing message in the last 7 days, clients who haven't agreed to texts, and clients with no email when you send by email. The Audience Preview shows these counts before you send.
Can I schedule a promotion for a holiday?
Yes. When creating a one-off campaign, choose Schedule for later under When to send and pick the date and time. You can cancel it from its detail page until it starts sending.
Does the promo code give clients a discount automatically?
No. The code is only included in the message. Apply the discount yourself when you check the client out.
How do I stop an automatic campaign?
Open Campaigns and tap the switch on that campaign's card to turn it off. It stops sending right away, and your settings are kept for next time.
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